Module 2 of 'Negotiate to Success' by Norton Media
The outcome of the bargaining phase of a negotiation dictates, to a large extent, the proportion of the value that a deal generates that is going to come our way.
Clearly, it is critical that we are skilled in the techniques that will allow us to optimise the value of the negotiated outcome to our side. However, handling the bargaining phase aggressively can ruin relationships. In most circumstances, we want the other party to walk away happy or at least satisfied with the outcome.
How do we reconcile these two objectives? That's what this module is all about.
- Learn how to get the most out of the bargaining phase of a negotiation
- Find out how to manage negotiation relationships and dictate the outcome
- Discover how to get all you can out of the deal whilst keeping everyone happy
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